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| What We Do: To the Power of QED |
QUEST[ION]
We question everything
How will the insight make a difference to the business?
How best should it be delivered?
Where can we gain insight beyond the usual scope?
How best to present output for the users of the data?
What is the most cost-effective way to build the research
solution?
Our Quest is to provide Excellent and actionable insight Direct to our clients, enabling them to grow their brands
EXCELLENCE
An overused descriptor, but a genuine driving force for our approach and deliverables
Taking pride in knowing that the focused time spent on each and every research programme maximises insight
Knowing that every research programme is designed and executed in best-practice
Ensuring that outputs meet and surpass client expectations
Striving to continuously deliver a service to clients that ultimately markets itself via word-of-mouth recommendation within
the industry through its excellence
Being as flexible as the client demands across methodological approaches, solutions, timings and budgets
DIRECT[ION]
Output has to give clear direction to the business
We are not interested in undertaking research where the results will not give a forward momentum for the business
The ‘consulting’ part of the business name is not for show – it is a core of our philosophy – to get involved in our clients
strategic business issues to ensure the research we conduct addresses these issues
We are more than a research agency. We involve ourselves as ‘marketing consultants’ within the organisation to ensure
that the insight is used effectively and efficiently
Research output should never be just data – it needs to show the way forward
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